Century Park

Century Park

Client: CBRE and J.P. Morgan. Property Type: Commercial

As we emerged from the global pandemic and companies started to returning to in-person collaboration, it was clear that the world of work - and the role of the office - had been transformed.  MDR was tasked with two objectives: 1. Up the game for the leasing team within a new, complex marketplace (Sales), and 2. Strategize a property experience that employees would be excited to come back to (Retention).

Our approach included the development of new leasing materials, hyper-targeted advertising campaigns, the creation and launch of a tenant app, compelling PR stories, and engaging tenant events.

Today, as MDR Consulting continues to support marketing and leasing, the property stands at 97% leased.

Services

Website Re-design • Content + Collateral • Loopnet & RelatyAds Advertising • Broker Emails • SEO, PPC, GMB • Public Relations • App Development • App Go-To-Market Strategy • Partnerships • Experiential • Analytics & Reporting • Creative Direction • Retailer Marketing • Event Space Marketing

MDR Consulting partnered with Shimahara Visual for photography and videography.